Privacy Policy

The generic use and disclosure of personal information that is collected from the individuals online, through websites and product.

LifeBooster Inc. Privacy Policy

1.0 Introduction

LifeBooster is a risk analytics company that enables organizations to dynamically measure, compare, prioritize, and mitigate risks facing their employees. Through our Senz™  Sensors, Smart Apparel, Insights Platform, and Customer Success Program, we assess the risk facing employees without the need of manual data collection, observation, or analysis required by traditional on-site assessors. Our advanced and easy-to-use multi-point sensors provide worker-led, all-in-one remote assessments at scale. Better data. Simplified assessments. Quicker action.

LifeBooster Inc. is a technology company headquartered in Vancouver, Canada, which focuses on providing services to enterprises that have employees performing physical material handling.

For more information about our services, please refer to our website:

www.lifebooster.ca

This Privacy Policy is applicable to LifeBooster Inc. (“we,” “our,” or “us”) as related to our services, which collectively include:

• the use of www.lifebooster.ca (“website”)
• the use of the application website https://usw2.senz.lifebooster.ca/ (“application”)
• social media messages and marketing campaigns and
• the use of our products and services.

This Privacy Policy sets out the essential details relating to your personal data relationships with LifeBooster Inc. as:

• A website visitor
• A prospective client
• A job applicant
• An end user of the application
• Our clients
• Our partners

In GDPR terms, we are the data controller for our website, and we are the data processor for our application.

Clients contract the use of our application and give access to their employees and other third parties, as solely decided by them, by creating end users who access the application with their email address and credentials. The clients’ administrators grant end users roles, which result in different permissions and access rights to the information held in the Client account.

2.0 Personal Information We Collect

2.1 Information You Choose to Provide to Us 

WHEN 

We may ask you to provide personal information when:

• You use the website to download articles, data sheets or eBooks.
• You request a free trial or demo.
• You refer a friend to us.
• You connect with us directly via phone calls or video conferencing platforms.
• We or Client Account Administrators grant you access to the application.
• You or Client Account Administrators upload or enter personal information into the application.
• You participate in a marketing or sales promotion.
• You attend trade events and other industry networking events.
• You register or attend a webinar or other event.
• You participate in programs we may offer from time to time.
• You participate in chats.
• You pay for our services.

If you choose to provide us with a third-party’s personal information (the person’s name, email and company) when taking part in our referral program, you represent that you have the third-party’s permission to do so.

WHAT 

We collect personal information that may include first and last name, business email address, phone number and/or company name.

As an end user of the application, we collect your name, business email address and any comments you make in the application.

In addition, we may collect data uploaded by you, your employer or other users of the application that may be required to use LifeBooster Inc. services. We expect all users to follow their organization’s privacy policy and any applicable regulatory requirements when uploading, accessing and using personal information into our application. The data uploaded may include personal information like:

• Employee names, email addresses and contractual agreements
• Vendor names, email addresses, contractual agreements or other personal data necessary for LifeBooster Inc. services
• Customer names and email addresses used to provide services within LifeBooster Inc.’s platform

As a job applicant, we may also collect your resume, cover letter, and information necessary to carry out a background and/or reference check.

Further information, including specific obligations of the LifeBooster Inc., can be found in the Service and/or Data Processing Agreements.

2.2 Information We Collect Automatically 

WHEN 

We collect information about your visits to the website and the application when you land on any of our web pages through cookies and similar tracking technology. 
For further information about the types of cookies we use, you can access our Cookie Policy.

WHAT 

The information collected includes:

• access times
• the pages you view
• the links you click on
• the search terms you enter
• actions you take in connection with any of the visited pages
• your device information such as IP address, location, browser type and language
• the Uniform Resource Locator (URL) of the website that referred you to our website and
• the URL you browse away from our website if you click on an external link

We may also collect information when you open email messages from us or click on links within those email messages.

As an end user of the application, we collect through our wearable products

• Body motion
• Ambient temperature
• Ambient pressure
• Ambient humidity

2.3 Information We May Collect From Third Parties 

WHEN 

We may combine the information we collect from your direct interactions with us with information obtained through other third party sources, such as www.linkedin.com. We also obtain and/or purchase lists from third parties about individuals and companies interested in our products. 

WHAT 

The personal information collected includes your name, email address, business address, job title, company name, and telephone number.

3.0 How We Use Personal Information

We use your personal information to:

• Deliver the contracted services and allow full use of the application functionality as purchased by the clients.
• Deliver training and support to our application end users and/or carry out the transactions you have requested.
• Communicate with you directly through emails, calls, chats and video conferencing.
• Process payments for application subscriptions.
• Send communications to you about:
  • New application features and upgrades.
  • Our services and offerings.
  • Event announcements.
  • Product notices and changes to our terms and policies.
  • Particular programs in which you have chosen to participate.
  • Promotional offers and surveys.
  • Scheduling demos and managing free trials.
• Analyze user clicks and usage of the application and website to improve user experience and maximize usage of our services.
• Manage our website and application to maintain and deliver the contracted functionality and services.
• Enforce our website and application terms and/or separate contracts (if applicable) with you
• Prevent fraud and other prohibited or illegal activities.
• Protect the security or integrity of the website, application, our business or services.
• Or otherwise, as disclosed to you at the point of collection or as required or permitted by law.

We use your personal information obtained external of our application to:

• Advertise and market our products and services, including delivering interest-based advertisements on this website and other sites or content syndication platforms and websites
• Carry out market research to understand how to improve our services and their delivery.
• Create and manage marketing campaigns.
• Generate sales leads and increase our market share

Please note that sometimes we may record the video conferencing call in which you participate to analyze and improve our staff’s communication skills. If we do so, we will be announcing it at the beginning of the conference call and in the meeting invite, and we will be providing a link to our Privacy Policy in the meeting invites and on the registration page.

We do not sell your information to any third party. 

4.0 How We Share Personal Information

Our Application and Services 

If you are an end user of our application, you may elect to have your personal information either visible or hidden to other users with authorized access to the application.

Service Providers 

We use third parties to help us provide our services. They will have access to your information as collected by the website or the application, as reasonably necessary to perform the contracted tasks on our behalf. We sign contractual agreements to obligate them to protect the personal information, only use it to deliver the contracted services to us, prohibit them from selling it and not disclose it without our knowledge and permission. 

Service Provider Name	Business Purpose	Information Collected by the Service Provider	Data Location
Microsoft Azure	Application cloud provider	PII	United States
Auth0	Application authentication	Email address	United States
FlatFile	Application importing tool	PII, deleted within several minutes	United States
Intercom	Application tech support via email and chat	Cookies, Email address, phone number, messages conveyed during support	United States
Google Analytics	Website Analytics	Cookies, Usage data	United States
HubSpot	Website user engagement	Cookies, Email address, messages conveyed during product enquiries	United States

It is possible that we may need to disclose personal information when required by law, subpoena or other legal processes as identified in the applicable legislation. 

We attempt to notify our clients about legal demands for their personal data when appropriate in our judgment unless prohibited by law or court order or when the request is an emergency. 

Change in Control 

We can also share your personal data as part of a sale, merger, change in control or in preparation for any of these events. 

Any other entity which buys us or part of our business will have the right to continue to use your data, but only in the manner set out in this Privacy Policy unless you agree otherwise. 

5.0 How We Secure Personal Information

We are committed to protecting the security of all of the personal information we collect and use. 

We use a variety of physical, administrative and technical safeguards designed to help protect it from unauthorized access, use and disclosure. Data shall not be transferred from one geo-political location to another geo-political location. We have implemented best-practice standards and controls in compliance with internationally recognized security frameworks. We use encryption technologies to protect data at rest and in transit. 

In the event of a confirmed Personal Data Breach (at LifeBooster or at a subprocessor of LifeBooster), LifeBooster will notify the individual(s) affected of the following:

• date of the breach
• a description of the breach
• extent of the breach including the type of personal information that has been disclosed (e.g., name, address, assessment data)
• an explanation of the steps taken to recover the information (if applicable)
• steps that an affected individual may take to further protect themselves (if identity theft or other potential risks to the individual are suspected)
• the contact information for the Privacy Officer who can respond to enquiries regarding the incident
• the right to complain to the Office of the Information and Privacy Commissioner (OIPC) or applicable Office for their jurisdiction.

6.0 Your Rights

We provide the same suite of services to all of our clients and end users worldwide.

We offer the following rights to all individuals regardless of their location or applicable privacy regulations.

For personal information we have about you, you can:

• Access your personal information or request a copy.

You have the right to obtain information about what personal information we process about you or to obtain a copy of your personal information.

If you have provided personal information to us, you may contact us to obtain an outline of what information we have about you or a copy of the information.

If you are an end user of the application, you can log in to see the personal information in the account or approach your employer for more information.

• You have the right to be notified of what personal information we collect about you and how we use it, disclose it and protect it.

This Privacy Policy describes what personal information we collect and our privacy practices. We may also have additional privacy notices and statements available to you at the point of providing information to us directly.

• Change or correct your personal information.

You have the right to update or correct your personal information or ask us to do it on your behalf.

You can edit your information through the user account in the application or ask us to change or correct it by contacting us at support@lifebooster.ca.

• Delete or erase your personal information.

You have the right to request the deletion of your personal information at any time. We will communicate back to you within reasonable timelines the result of your request.

• Object to the processing of your personal information.

You have the right to object to our processing of your personal information for direct marketing purposes. This means that we will stop using your personal information for these purposes.

• Ask us to restrict the processing of your personal information.

You may have the right to ask us to limit the way that we use your personal information.

• Export your personal data.

You have the right to request that we export to you in a machine-readable format all of the personal information we have about you.

We do not process personal information through the use of automated means.

If you would like to exercise any of the rights described above, please contact us at support@lifebooster.ca.

You also have the right to lodge a complaint with the local organizations in charge of enforcing the privacy legislation applicable in your territory.

7.0 How Long We Keep Your Personal Information

We retain information as long as it is necessary to provide the services to you and our clients, subject to any legal obligations to further retain such information.

We may also retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce our Terms of Service and take other actions permitted by law.

The information we retain will be handled following this Privacy Policy.

Information connected to you that is no longer necessary and relevant to provide our services may be de-identified or aggregated with other non-personal data. This information may provide insights that are commercially valuable to LifeBooster Inc., such as statistics of the use of the services.

For end users of our application, if there are no contractual or lawful obligations, the action of de-identification will by default be one year after the end of our contract if there are no current active business engagements.

8.0 Other Important Information

We process data in locations in North America and rely on legally-provided mechanisms to lawfully transfer data across borders, such as contracts incorporating data protection and sharing obligations. We provide the capability for the return, transfer and/or disposal of personal data in a secure manner.

We will only collect and process your personal data where we have a lawful reason for its collection.

When you visit our website and provide us with your personal information, we collect and use it with your consent.

As an application end user, you consent to our collection of your personal information when you log in for the first time. However, your employer has control of the account and may upload and share additional personal information. Your employer’s responsibility is to ensure that collecting, using and sharing the personal information uploaded to the application complies with all applicable legislation.

You can review the terms and conditions of use here: https://lifebooster.ca/terms-of-service/

Where we rely on your consent to process personal data, you have the right to withdraw or decline your consent at any time. If you have any questions about the lawful bases upon which we collect and use your personal data, please contact us at privacy@lifebooster.ca.

How to select your communications preferences

You may choose to receive or not receive marketing communications from us. Please click the “Unsubscribe” link in the email we sent you to stop receiving marketing communications.

You may choose which information we collect automatically from your device by controlling cookie settings on your browser or by selecting your preferences through our Cookie Policy.

Even if you opt-out of receiving marketing communications, we may still communicate with you regarding security and privacy issues, servicing your account, fulfilling your requests, or administering any promotion or any program in which you may have elected to participate.

9.0 Contact Information

You may contact us to exercise any of your rights or ask for more information about your personal information and our privacy practices by contacting us at privacy@lifebooster.ca. 

Appendix

A.1 For Individuals Based in California

This section provides additional specific information for consumers based in California as required by the California Consumer Privacy Act of 2018 (“CCPA”). 

A.1.1 Collection and Use of Personal Information 

In the last 12 months, we have collected the following categories of personal information:

• Identifiers, such as your name, mailing address, email address, zip code, telephone number or other similar identifiers
• California Customer Records (Cal. Civ. Code § 1798.80(e)), such as username and password, company name, job title, business email address and department 
• Internet or network information, such as your browsing history, log and analytics data, information about the device(s) used to access the services and information regarding your interaction with our websites or services and other usage data
• Geolocation data, such as information about your location (at country and city level) collected from your IP address
• Sensory Information, the content, audio and video recordings of conference calls between you and us that we record where permitted by you and/or the law 
• Profession/employment information that you send to us when applying for a position included in your CV and cover letter
• Other personal information, such as personal information you provide to us in relation to a survey, comment, question, request, article download or inquiry and any other information you upload to our application 

We collect personal information directly from you, from your browser or device when you visit our websites, from third parties that you permit to share your information or from third parties that share public information about you, as stated above.

See the section above, “How We Use Personal Information,” to understand how we use the personal information collected from California consumers.

A.1.2 Recipients of Personal Information 

We share personal information with third parties for business purposes. The categories of third parties to whom we disclose your personal information may include: (i) our service providers and advisors, (ii) marketing and strategic partners; (iii) ad networks and advertising partners; (iv) analytics providers; and (v) social networks. Please see the “How We Share Information” section of the Privacy Policy above for more information.

A.1.3 California Privacy Rights 

As a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

• The right to know any or all of the following information relating to your personal information that we have collected and disclosed in the last 12 months (upon verification of your identity):
  • The specific pieces of personal information we have collected about you 
  • The categories of personal information we have collected about you 
  • The categories of sources of the personal information 
  • The categories of personal information that we have disclosed to third parties for a business purpose, and the categories of recipients to whom this information was disclosed 
  • The categories of personal information we have sold and the categories of third parties to whom the information was sold, and 
  • The business or commercial purposes for collecting or selling the personal information. 
• The right to request deletion of personal information we have collected from you, subject to certain exceptions.
• The right to opt-out of personal information sales to third parties now or in the future. However, we do not sell your personal information. 

You also have the right to be free of discrimination for exercising these rights.

Please note that if exercising these rights limits our ability to process personal information (such as a deletion request), we may no longer be able to provide you with our products and services or engage with you in the same manner.

A.1.4 How to Exercise Your California Consumer Rights 

To exercise your right to know and/or your right to deletion, please submit a request by contacting us at privacy@lifebooster.ca.

We will need to verify your identity before processing your request.

In order to verify your identity, we will generally require sufficient information from you so that we can match it to the information we maintain about you in our systems. Sometimes we may need additional personal information from you to be able to identify you. We will notify you.

We may decline a request to exercise the right to know and/or right to deletion, particularly where we cannot verify your identity or locate your information in our systems or as permitted by law

You may choose to designate an authorized agent to make a request under the CCPA on your behalf. No information will be disclosed until the authorized agent’s authority has been reviewed and verified. Once an authorized agent has submitted a request, we may require additional information (i.e., written authorization from you) to confirm the authorized agent’s authority.

If you are an employee/former employee of a LifeBooster Inc. client that uses our application and services, please direct your requests and/or questions directly to your employer or former employer.

If you are a third party (auditor, business associate, etc.), who was given access to the LifeBooster Inc. application by a LifeBooster Inc. client, please direct your requests and/or questions directly to the LifeBooster Inc. client that gave you access.

A.1.5 Minors Under Age 16 

Our application and services are intended for business use, and we do not expect them to be of any interest to minors. We do not intentionally collect any personal information of consumers below the age of 16. We do not sell the personal information of California consumers.